THINGS TO KNOW TO LAUNCH YOUR FASHION BRAND.?

Every day we see these new brandsattempt to break into an overloaded area. Counting the euro, struggling to make their products known, we realized for many years that launching a brand was not an easy undertaking. The temptation is always great and the motivations often similar: “hey, this jacket should come out in such and such a color, it should have a zip in this place and a pocket here”. I can’t find the pieces I want, so I’m going to create them myself! Unfortunately, it’s not that easy. As such, we wanted to address the process of creating a brand in an article in order to inform all the hotheads about the risks they incur and take all the elements into account when diving into the deep end. Here are 10 things to know to launch yourfashion brand for men :

Start small / pick a flagship:

When you’re about to launch a new project, you’re overflowing with ideas. A necessary and highly motivating condition, but nevertheless dangerous if the goal is to keep up with the rhythm of ready-to-wear lines with endless collections, renewed at accelerated speed. Each piece will indeed require specific development. But when you start, the time is multiplied, the risk of errors too. Unless you have a well-supplied team and a well-stocked portfolio, it is impossible to want to start a mixed collection properly with 60 different pieces.

portants marque showroom

Thus, the most economical solution (in all senses of the term: temporal, financial and headache) is to choose a flagship piece, the one for which we will be recognized for its excellence and which will allow us to build a brand image. . It will be a base from which the project will launch. Preferably, it is better to opt for an easily declinable part in order to pass without too many problems from a single model to 20 different ones. Many brands develop following this pattern:

Larose began by making a “5-panel” cap model, then available in a multitude of colors. They have only just added hats to their line.

Mona Watches offers different watches reworked from a similar dial. The bracelet changes, the color of the dial too, but they do not disperse by manufacturing watches, clocks and pendulums.

Even more recently, Out Of Town, a brand new brand of bags which chose for its debut a product with a strong identity by even baptizing it with its own name, the “Friday Bag”. It is certainly the one that will follow them throughout the development of the brand.

Specific case, that of the t-shirt

This is often what those who announce that they want to “create their brand of clothes” have in mind. However, the work is quite different, except in cases requiring a personalization of cut and a search for material, the job is essentially that of a graphic designer and a printer. It is the latter who will be able to offer different models of pre-defined t-shirts and various means of applying the graphics of their choice. At this level, it is easy to find manufacturers like Stanley & Stella for example.

t-shirt kidkult tom selleck homme

In addition, some have gone even further by offering “all-inclusive” models allowing you to create a brand of t-shirts in a few minutes. Indeed, platforms like Teespring or Teezily have brought together all the stages from design to sale, including printing. All you have to do is find an idea, a design… and customers!

Starting with a line of t-shirts is not necessarily a bad idea. When you think of the buzz created by Eleven Paris and her mustache t-shirts, at Rad , or even further back at Kulte … it’s true that it’s tempting! If the list of successful ones is long, it also means that the list of unsuccessful ones is even longer and therefore there is fierce competition in this market. You only have to browse a t-shirt site to see how much you seem to always find the same creations page after page. This is therefore the essential question to ask yourself if you want to get started: how to get out of the game?